Bricky Bot vs Latch
Both use AI to take landlord admin off your plate. Latch is landlord software with one AI assistant, Matt. Bricky Bot is a team of specialist AI staff built around HMOs, WhatsApp and the lettings portals, with a person approving everything that goes out.
Luke AshtonFounder of Bricky Bot and Based Lettings · Updated The short answer
- Choose Latch if you’re a self-managing landlord who wants low-cost software for rent, leases, expenses, compliance reminders and tax reports, with a free plan for up to 3 leases and an AI assistant on the paid plans.
- Choose Bricky Bot if you run HMOs or co-living room by room, your lettings happen on SpareRoom, OpenRent and WhatsApp, and you want a team that does the work and asks for your ✅ before anything leaves.
What Latch does well
From Latch’s own website (checked 1 October 2026):
- A real free plan. Basic is free for one user and up to 3 leases, with no credit card needed; Pro and Enterprise have a 30-day free trial (pricing).
- Landlord finances. Rent collection, expense tracking with receipts, and HMRC-ready income and expense summaries (uselatch.co.uk).
- HMO basics covered. Per-room leases rolling up into a property P&L, HMO licence renewal reminders and a compliance dashboard (for HMO landlords).
- An AI assistant. Matt covers maintenance triage and contractor coordination, rent follow-up, compliance deadlines and reporting, and “escalates only when a human decision is needed” (Matt).
Side by side
Latch facts are from Latch’s own website, checked 1 October 2026. “Not stated” means we couldn’t find it there.
| Latch | Bricky Bot | |
|---|---|---|
| What it is | Landlord software with an AI property assistant, Matt | An AI lettings team of eight specialists, working in a full property CRM |
| Built around | UK landlords: self-managing, portfolio, overseas and HMO | HMOs, co-living, rent-to-rent and letting agents letting room by room |
| How the AI works | One assistant that handles first-line work and routes exceptions to you | Specialists for enquiries, listings, maintenance, move-ins and outs, landlords and records; each waits for your ✅ |
| Talking to tenants | Email and in-app messaging in one threaded inbox, with AI-drafted replies you approve and send | Runs the WhatsApp groups you already have, each linked to its house, lead or contractor record |
| Portal enquiries (SpareRoom, OpenRent) | Not stated | Syncs every SpareRoom and OpenRent thread, drafts replies from the house record, tracks each lead to a signed tenancy |
| Adverts | AI-written listings; publish to the Latch Marketplace | Builds adverts from the house record, renews SpareRoom adverts every morning, reads every change back |
| Repairs | Matt triages, requests photos and assigns a contractor | Logs issues from the house chat, suggests the fix that worked last time, books contractors after your ✅ |
| Compliance | Certificate, licence and inspection dates with alerts before expiry | Opens each renewal inside its lead time, reads and files new certificates, raises a repair if a result fails |
| Bank feed | Bank reconciliation listed as “coming soon” | Live bank feed matched to rent, costs and payouts; drafts landlord statements |
| Which AI | Matt is included on Pro and above, with weekly Matt usage set by plan | The AI plan you already have (for example ChatGPT); you pay your provider directly |
| Price | Basic free (1 user, 3 leases, no Matt); Pro £20/month (2 users, 8 leases, +£1 per extra lease); Enterprise £40/month (5 users, 50 leases, +£1 per extra); Commercial custom | See pricing on brickybot.com |
The real difference
Latch is landlord software first, with Matt working across it. It’s strongest on the owner’s side: rent, expenses, tax and reminders. Bricky Bot starts from the operator’s day in a busy HMO business: enquiries pouring in from SpareRoom and OpenRent, house groups on WhatsApp, contractors, renewals and landlord statements. A team of specialists works those channels, and every message, advert, booking or payment they prepare waits for a person’s ✅, in the app or straight from WhatsApp.
Who each is for
- Latch suits self-managing and portfolio landlords who want affordable all-in-one software with AI help, and a free way to start.
- Bricky Bot suits HMO landlords, co-living and rent-to-rent operators and letting agents who let room by room at volume and want the work done in the channels they already use.
Weighing up more than these two? See what Bricky Bot does as landlord software. If you run a letting agency, read Bricky Bot vs Autoprop, the AI platform built for agencies, or Bricky Bot vs Brickwise for AI that answers the phones of a large portfolio.
Switching to Bricky Bot
We move your records and documents across: houses, rooms, tenants and landlords, contracts, certificates and their dates. Migration is included, and you can export everything in open formats if you ever leave.
For room-by-room portfolios specifically, see Bricky Bot as HMO management software.
Questions people ask
What is the main difference between Latch and Bricky Bot?
Latch is landlord software (rent, leases, expenses, compliance, tax reports) with an AI assistant called Matt that handles routine work and escalates exceptions. Bricky Bot is a team of eight specialist AI staff for HMO and room-by-room lettings that works in your WhatsApp groups and SpareRoom and OpenRent inboxes, and waits for a person to approve every message that goes out.
Is Latch free?
Latch has a free Basic plan for one user and up to 3 leases, without Matt. Its pricing page lists Pro at £20 a month and Enterprise at £40 a month, with a 30-day free trial of the paid plans (checked 1 October 2026). Bricky Bot’s prices are on brickybot.com/#pricing.
Does Latch work for HMOs?
Latch has a page for HMO landlords covering per-room leases rolling up to a property P&L, HMO licence reminders and a compliance dashboard, with Matt handling tenant queries, maintenance triage and move-in instructions.
Does Bricky Bot send messages on its own?
No. Every message, advert, booking or payment the team prepares waits for a person’s approval, in the app or straight from WhatsApp. The only exceptions are ones you switch on, like an out-of-hours holding reply.
Can I move from Latch to Bricky Bot?
Yes. We move your records and documents across (houses, rooms, tenancies, people, certificates and files), and migration is included.
See the team do the work
A short demo of Bricky handling real lettings work: enquiries, WhatsApp, repairs and approvals, with nothing sent until you say so.
Book a demoSources
- Latch home page (checked 1 October 2026)
- Latch pricing (checked 1 October 2026)
- Latch for HMO landlords (checked 1 October 2026)
- Latch AI assistant “Matt” (checked 1 October 2026)
- Latch tenant communication (checked 1 October 2026)
- Latch listings (checked 1 October 2026)
Latch is a trademark of its owner. Bricky Bot isn’t affiliated with Latch. If anything here is out of date, email hello@brickybot.com and we’ll correct it.